8 Millennials On The Move Right Here On The Treasure Coast

by Alyssa Morlacci Apr 2017 Also on Digital Edition

The youngest generation to join the workforce tends to get a bad rep. Millennials are pegged as lazy, entitled, tech-obsessed and non-committal professionally, and romantically. But these eight stand-out Treasure Coast residents are challenging stereotypes through impressive accomplishments from creating a fitness wear brand to opening a recording studio.

Dana Anglin of DanaLouFIT

Instagram: @ danaloufit

Dana Anglin’s mother used to always call her Dana Lou, so the name stuck with her up until 2014, when—following a few stints with startup companies—Anglin decided to create her own activewear brand, DanaLouFIT. “I remember thinking, ‘Why can’t I start my own company and create my own culture doing what I love, which is fitness and being creative?’” says the 36-year-old. In college, Anglin minored in theater with a concentration in costume design, so she took a leap of faith, quit her job and bought an industrial sewing machine. To start, the Jensen Beach resident made leggings and genuine leather weight belts for local Crossfit athletes. Since, she’s added functional and fun garments for activities in and out of the water. 

What has been your greatest challenge? 

There are a lot of unforeseen challenges when becoming an entrepreneur, but if I had to narrow it down to one thing I would have to say financing. I have self-funded DanaLouFIT from the very beginning and have been bootstrapping my way to success. My challenge is that my budget for business expenses has always been dictated by what’s in the “ol’ bank account.” Therefore, I did all of the sewing myself for the first year and a half until I had enough cash flow to hire a seamstress, which I thankfully have now, and P.S. she is amazing. … As hard as it has been at times with funding, the upside is I have complete creative control over my business. Looking back I don’t think I would have done it any other way.

What has been your greatest accomplishment? 

For the first year and a half, the majority of my sales came through my website and local trunk shows. In September of last year, I opened up my first brick-and-mortar storefront in Jensen Beach. I spent a month doing the entire build out myself with the help of a few family fairies who chipped in on the budget and some of the labor. … I hung a wood valance above the window and had my beautiful mother handwrite the words “Driven Warrior” in the center, reminding not only myself, but the men and women who walk through these doors daily, that we are all warriors with drive and passion. I want my customers to put on their funky DanaLou leggings and feel that same passion to stay driven through life’s ups and downs.  

Is there anyone who has helped you reach your goals? 

My family, but most importantly my husband, Paul. I am not sure there would be a DanaLouFIT if I had never met Paul. Having owned his own boat canvas business for 10 years, he truly believes in entrepreneurship. He also believes in me and encourages me to follow my passion wherever it may lead. It also helps that he is a fellow seamster. I am forever grateful for his love and support always.

What has been the key to your success? 

My personal motto, “Driven Warrior,” says it all for me. I promised myself when I first envisioned DanaLouFIT that I would always be a “Driven Warrior” no matter what situation or roadblock I faced. It is certainly not easy running your own business, and I have had to make sacrifices, but it has definitely been worth it. 

Jake and Brett Benedix of BIG BB Performance

Instagram: @bigbb_performance

Before Jake Benedix, 22, and Brett Benedix, 20, there was another Benedix—their father, Bob, who opened a World Gym in 1989. Jake and Brett grew up in the facility, which resulted in both brothers setting national and even world records in powerlifting. For some time, the family gym sold carb drinks. But when the company that supplied them put a halt on production, the Benedix family decided to create their own, with better ingredients than other sports drinks. The result is GlycoForce, which is sold through the trio’s BIG BB Performance supplement company that opened in 2015. Following its success, the Benedixes only found it fitting to change the gym’s name to BIG BB Performance Center in 2016. 

What has been your greatest challenge?

Our greatest challenge has definitely been getting out the information and the myth “that carbs are bad for you” to the people. A lot of people believe carbs will make them fat, and that is false. Also, getting the product to be sold on Amazon was a hassle since it’s a drink. But being an FDA-approved product, we finally got it on Amazon.

What has been your greatest accomplishment?

Our greatest accomplishment has been our customers believing in GlycoForce and seeing results with it. Selling the product across the nation and some countries has made the process all worth it. 

Tell me about your proudest moment. 

J: My proudest moment was the day we got the 2,500 cases of GlycoForce shipped to the gym to be ready for sale. It made the entire process surreal, and seeing it in front of our faces and forever knowing that my family had invented that. 

B: Just physically holding the drink in my hands and drinking it, just knowing that we have a great-tasting product and something that doesn’t give you the jitters. Knowing that we have successfully made it, and the process was well worth it.

What’s the most rewarding or enjoyable part of your job?

Helping people achieve their fitness goals and better themselves each time they step into the gym. Seeing people lose weight by using the drink.

Is there anyone who has helped you reach your goals?

The customers who not only have tried the drink, but the ones who come back and buy it over and over again. It shows that they believe in it, and they can’t perform without it. 

What has been the key to your success? 

J: Staying consistent and continuing to work as hard as I can to be the best I can be. I strive to represent not only myself but my family business in the best manner.

B: Working hard and putting in the time and effort while being ambitious with my goals I set out for myself and the company. 

Bryan Lamar and Jeff Coulter of Rain Cat Recording Studio

Instagram: @raincatrecordings

In the eighth grade, Bryan Lamar and Jeff Coulter, both now 29 years old, formed a band. After high school, they signed to a New England-based independent record label and toured the country for several years. Deciding to return to Jensen Beach to plant roots, the duo launched Rain Cat Recording Studio in 2012. “We’ve always seen so much talent and potential on the Treasure Coast, and we wanted to help realize it,” Lamar says. 

What has been your greatest challenge?

The day-to-day persistence necessary to build something from nothing. It takes a lot of resilience to have bad days, and weeks, and sometimes months. However if you keep your goals in mind, you find ways to make those challenges work for you, and help you innovate new ideas. 

What has been your greatest accomplishment?

Recently, building our new studio from scratch was a big one. However, we think our most important accomplishment has been to help musicians bring new music to the world, and support our growing community through our future goal of starting a non-profit to bring instruments and lessons to underprivileged children who wouldn’t otherwise have the opportunity. 

Tell me about your proudest moment. 

Every time we finish a great piece of music, we feel proud.

What’s the most rewarding or enjoyable part of recording?

That moment when a song you have heard from its infancy comes together and reaches its full potential. 

What role does technology play in your field of work?

Leveraging the newest technology has allowed us to offer the highest quality audio at extremely competitive rates. However, we’ve always found that the most important part of what we do is the human factor. There is no technology that can replace the trained human ear.

Is there anyone who has helped you reach your goals?

Every single person who decides to make music with us helps us achieve our goals. But we are incredibly lucky to have each other to lean on for support and inspiration.

What has been the key to your success? 

Truly loving what we do.

Lola Perle Malortigue of Perle by Lola

Instagram: @perlebylola

Spending her youth traveling between Miami, St. Tropez and St. Barths, Lola Perle Malortigue, 27, gained exposure to fashion that’s influenced her jewelry brand, Perle by Lola. The Parisian-born Hobe Sound resident draws from nature, colors and music to craft pieces using pearls, premium leather, semi-precious and precious stones, and organic raw materials like bone, horn and wood. While partnerships have been crucial to growing the brand on a national and international level, the most important collaboration yet has been with Malortigue’s mother, Dominique Malortigue, who has offered invaluable support and guidance. 

What has been your greatest challenge?

The greatest challenge with any designer I believe is continuing to be creative and staying relevant without going into the extremes of fashion. I have a very eclectic taste and the jewelry from Perle by Lola varies from extremely bohemian to classic. Ideas are never something we run out of, but making sure that the clientele is receptive to your new designs is always the biggest challenge.

What has been your greatest accomplishment?

The greatest accomplishment would have to be the growth of this company in such a short period of time without having had many hands on deck. All Perle by Lola pieces are handmade in Hobe Sound and pass either through my hands or my mother’s hands once before it is let free in the wilderness of the stores that carry our jewelry or directly to our customers. As well as the company growth, being able to work with family is an amazing accomplishment. Although the company carries my name, it truly is a family affair.

Tell me about your proudest moment. 

The most enjoyable and rewarding aspect of designing is firstly, seeing your thoughts become reality and tangible. Secondly, and most of all, seeing the smile on our clients’ faces when they wear the pieces. We also very often have repeat customers who inform us of the number of compliments they receive. It’s truly humbling and exciting simultaneously.

Do you have a role model? If yes, who?

Yes, I absolutely have a role model—my mother, Dominique Malortigue. She would have to be the best role model to have—between her fashion sense and work ethic, I couldn’t ask for a better partner in crime to assist and guide me in this adventure. My father is also one of my top role models as his guidance with how to run a company on the business side has been extremely beneficial with my growth as a businesswoman.

What has been the key to your success? 

The key to Perle by Lola’s success would have to be the quality control of the product and being reasonable in our prices, but most of all being in the right place at the right time and being surrounded by extremely supportive clients who have spread the word. …Our clients as well as store owners who carry our product are usually the first to present our product to others and represent us amazingly well.

Natalia Martin of The Art of Riding

Instagram: @nataliamartindressage

“Barn rat” is the phrase Natalia Martin uses to describe her identity growing up. The Palm City resident started horseback riding lessons at age 4. Three decades later, she is the owner and trainer at The Art of Riding, which provides a safe learning environment for young riders and horses alike. While she boasts more than 15 years of training and teaching experience, and has won a number of awards, for Martin, the trade is all about her relationship with the animals. “I was always very comfortable around the horses, no matter how big they were,” she says. “They are such gentle giants.”  

What has been your greatest challenge?

There are a lot of challenges of making it to the international levels (as well as competing at the international levels of dressage), ranging from financial strain, dealing with the sometimes strong opinions of my dance partner—aka the horse—and injuries. This sport has some of the highest of highs and the lowest of lows. My greatest challenge over my career is probably continuing to get back up after being beaten down by life’s curve balls. … But if you really want something bad enough and you have enough passion [for] fulfilling your dream, you will get back up and keep fighting for [what] you want and believe in, no matter what. 

Tell me about your proudest moment. 

I am blessed with several moments that I am very proud of. My proudest moment is helping a long-time client and now very close friend achieve her dream of overcoming some physical limitations from a bad injury, and competing very successfully in regional dressage championships. My client broke her hip a few years before I started working with her, and that left her with some physical limitations and confidence issues. She came out and worked every day without ever complaining or making excuses. I truly admire her determination and positive attitude. 

What’s the most rewarding or enjoyable part of your job?

I love teaching and training. I love being a part of the progress and the journey of my clients and their horses. There is nothing more rewarding than seeing them accomplish their goals, overcome obstacles and fears, and succeed.

Do you have a role model? If yes, who?

My mom, Tere Martin. My parents split when I was 14, and my mom was a single parent from then on. She is one of the strongest, [most] hardworking, loving and kind people I know. …Through her example in the tough times, I learned how to “get back up” no matter what life throws at you and how to look at and appreciate the positive things in life.   

What has been the key to your success? 

Integrity and tenacity. The right way is usually not the easiest or the quickest way to success, but it is important to stay true to yourself and your values. Success is a hard road, but it is worth it. The feeling of accomplishment from hard work and dedication is priceless. It is something no one can take away from you. Hard work and dedication will lead you down the road to success. Never give up.

Shannon Andersen of Keller Williams Realty of the Treasure Coast

Facebook: @shannonandersengroup

Getting his start on the legal side of the business, Shannon Andersen, 32, was working for a real estate attorney before deciding to give sales a try. When he joined Keller Williams in 2014 as a realtor, the Stuart resident brought on two agents, a marketing director and an administrator. “[This] allowed me to focus on serving my clients on a personal basis,” he says. 

What has been your greatest challenge? 

In the real estate world, there is a lot of competition. My greatest challenge has been standing out among the crowd as someone who is providing the highest level of representation and service. 

What has been your greatest accomplishment? 

I currently have the highest priced sale in company history under contract. 

What’s the most rewarding or enjoyable part of your job? 

Being able to celebrate at the closing table with a satisfied client who is happy with [his or her] sale or purchase.

How do you use technology in your day to day at work? 

Technology in the real estate industry is ever evolving and extremely important. It is a connection between me and my clients, [our] contract management and my listings being syndicated to the most popular real estate websites. Keller Williams offers amazing technology that helps me in every aspect
of my business. 

Is there anyone who has helped you reach your goals?

My wife, Sarah. She is very supportive and always has my back. I don’t know what I’d do without her.

What has been the key to your success? 

Hard work. Anyone [who] knows me will say that I am a workaholic, but I just enjoy my job. I love helping people reach their goals of home ownership. 


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