Palm City’s Joanne Snodgrass And Her Kimini Wrap Chosen As Finalists For QVC, ‘Today’ Show Competition
A Palm City resident is looking for her big break with QVC—and she needs your help.
On Tuesday, Joanne Snodgrass, owner of Nouvelle Resort Apparel and Accessories in Palm Beach, appeared on NBC’s “Today” show to present her flowy creation, the Kimini, for the program’s “Next Big Thing” project.
She was one of nine finalists chosen from 2,000 entries to pitch her product for the opportunity to sell it on QVC, and now she needs your vote to move forward in the competition.
The Kimini is a chic convertible wrap that covers the shoulders, front and back of the wearer to guarantee maximum coverage.
And for many in South Florida, where indoor temperatures vary drastically from the heat outdoors, the product may come in handy.
“I always freeze in restaurants, and I have a special talent to sit under the vent of the AC,” Snodgrass said, explaining she doesn’t want to carry a jacket or mismatched cardigan everywhere she goes—whether that be dinner and a movie, or on a trip abroad.
“It doesn’t wrinkle, and it’s not uncomfortable when sitting on a airplane,” she said.
The product comes in a variety of colors and patterns—from a sleek charcoal to a tropical floral pattern—and ranges from $35 to $218, depending on the style and material: chiffon, knit or cashmere.
She imagines the product being popular among women in their late 30s and older.
“So many women at some point just want to cover their arms,” she said, adding the Kimini provides that little bit of extra coverage for outfits like a sundress.
As with any idea, the prototype needed a bit of work. The Kimini started out as two scarves tied together, Snodgrass said, but after about two years of tweaks she was able to make it into what it is today. Now the goal is to “make it as ubiquitous as the pashmina in the ‘70s.”
“QVC is a fantastic platform for a small business like mine,” Snodgrass said.
The Kimini is available in several stores in the area, including the Calico Trading Co. in Stuart, the Anushka spa and salon in West Palm Beach and the Snappy Turtle in Delray. And, of course, it’s sold at her own Palm Beach boutique.
If the Kimini receives the most votes from the three products in the apparel and accessories category, Snodgrass will move on to the final round Friday, in which a panel of three judges—QVC's Doug Howe, “Today” contributor Jill Martin, and Al Roker—will choose the winner.