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Shipt App Offers Same-Day Publix Delivery Service On Treasure Coast

Publix shoppers along the Treasure Coast can have groceries delivered to their doors starting next week.

Shipt, an Alabama-based company that lets users do their grocery shopping via a mobile app, is launching service along the Treasure Coast on Thursday, Dec. 10. Shipt works primarily with Publix stores.

"When we started to think about grocery delivery and deciding on which grocery store, Publix was the obvious choice in my mind," Shipt founder and CEO Bill Smith said in an interview about his company's South Florida launch earlier this year. “I’m a Publix customer.”

Shipt has no formal relationship with Publix but rather considers itself "essentially a large customer," according to Smith.

Once Shipt service begins in Stuart, Fort Pierce, Port St. Lucie, Sebastian and Vero Beach, customers using the app can order anything sold at Publix. (Yes, that includes Pub Subs.) Personal shoppers pick up and deliver the groceries, which can arrive as soon as an hour from when the order is placed. 

Within Florida, Shipt currently serves Fort Myers, Naples, Jacksonville, Orlando, Tampa, Sarasota and South Florida. Community manager Anne Adams said the expansion to the Treasure Coast is a result of Shipt being extremely tuned into its customer base.

"The major driving force behind where we decide to expand is based on our customer’s feedback," she said. "Recently, Treasure Coast residents, particularly in the Port St. Lucie area, took to our social media channels to ask us to bring Shipt to their area."

Shipt will also be launching in the Daytona area the following week, starting Dec. 16, as well as on the Space Coast Dec. 17.

For $49, members who sign up ahead of the launch can receive free same-day delivery for orders over $35. Regular membership will cost $99 annually or $14 per month after that point.

To help cover the costs of shopping and delivery, Shipt charges a slightly higher price for each grocery item (e.g. $2.59 for a loaf of Wonderbread that might cost $2.29 at Publix). Shipt also offers sales, including buy one, get one free items, based on the grocery store’s weekly sales. 

The company estimates that for a typical $35 order, the total would be about $5 more than average grocery store prices. 

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