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Publisher's Letter

Letter From The Publisher: The Local Economy

I remember selling advertising when there were tumbleweeds blowing down some of our downtown streets. Lost tenants and empty windows took up much of the commercial landscape. I don’t have to tell you how sales were in those times, and it wasn’t easy to educate other markets on how the area was where the wealthy escaped and their money was well spent. That seems like decades ago, and I’m happy to say we are now finally evolving—slowly—but with persistence. Trying to create what our downtown areas really need for growth is not an easy thing to do, but this year bringing living spaces and jobs into these areas are at the top of the list.

So with fond memories of simpler times and bright ideas for the future, we would like to update our readers on what’s happening with urban developments in our cities and the growth with the manufacturing industry in St. Lucie County. Our contributing editor Ike Crumpler takes you into four Treasure Coast cities with an interview with the new city manager of Stuart and other developers of new urban living areas. (See page 56.) Amy Lynne Hayes dives deep into St. Lucie County and its exciting news on being a place where corporations are looking to open new manufacturing locations with many more in the wings in our “St. Lucie Strong” piece on page 50.

With new neighborhoods and job growth, we should be seeing some exciting new numbers for our areas. With that comes new events and inspired creative areas for us to enjoy. Maybe you might want to live downtown or move your corporation from the north. We have a spot for you.

We hope you are enjoying our new columns, our page “Things we Love” (page 18) and our digital newsletter that will let you explore all of the events going on locally. Be sure to sign up at stuartmagazine.com.

Speaking of our digital newsletter, are you looking to reach a targeted audience of potential customers where they spend most of their time online? Are you growing tired of limited Google analytics? We are now offering advertising packages that allow you to use automated tools to analyze online behaviors and create an ideal audience.

Imagine having the ability to reach all the people in your area who are interested in your product on the websites they like to spend most of their time. We can use our tools to build an audience based on what they search, what sites they visit, where they are physically located and whether they have been to your site as well. We go beyond Google where people spend only a couple of minutes. A program that offers many new options to track behaviors and algorithms, Stuart Magazine now offers the newest technology for you to purchase your media through automated ad exchanges that are immediately served to your very targeted audience.

This advertising is more sophisticated and operates on real-time rather than the slow history of client searching. What’s more, we can also display ads to customers who have visited your physical location, your competitor’s location or any geographic area you would like to have your ads reach. Want your ads to show up on the phones of anyone in a neighborhood, apartment building or even a single shop? We can do that and more.

If a local concert, festival or other event will feature lots of people you want to stop by your business, we can target that event’s location during the time of the event and send ads to the phones of the people who attend that event.

Reach out to me and we can meet and discuss how you will be reaching your targeted market better and more efficiently in a broader sense. The possibilities of reaching your perfect customer at the perfect time are nearly limitless! We can discuss how we can use this program and its many tools to reach the perfect audience for you.

Of course with Valentine’s Day right around the corner, I hope you will be spending your day with someone you love. Whether it’s a spouse or a pet, a best friend or a new acquaintance, find the love in your life and celebrate it!