If you buy an Italian ice at ROK & WTR, you get more than a refreshing treat. You also help people in Haiti gain access to clean drinking water.
When Seth Ray and his partner, Kevin Harrigan, founded the store in Port St. Lucie last January, Ray was seeking a business to support his nonprofit, Go.Build.Love. The pair didn’t know much about Italian ice, but they proved to be quick studies. They attended Ice Cream Boot Camp in Tampa, purchased an Emery Thompson batch freezer, and developed a set of proprietary recipes.
ROK & WTR features 18 flavors of Italian ice daily, rotated from 60 available options. The most popular (and Ray’s personal favorite) is Cotton Candy, although seasonal flavors such as Key Lime Pie and Apple Cider are crowd-pleasers. All ices are made fresh every day from natural flavors.
Ray’s true passion, however, was awakened on a trip to Haiti several years ago. “It was my first time out of the country, and I had never seen poverty like that before,” he says. “Almost 80 percent of illnesses in a place like Haiti are caused by contaminated water, so there was a need for clean water as well as a spiritual need.”
His organization installs microfiber filters in homes, provides anti-parasitic medicine along with a Bible, and follows up on families regularly. ROK & WTR also gives back to the local community here in Florida by providing Italian ice to hospitals, police, and first responders, living up to their motto of “doing good one frozen treat at a time.” 828 SE Becker Road, Port St. Lucie; 772.877.2870