Style Vibes with Mutha Founder Hope Smith

Tastemaker and brand founder Hope Smith shares her favorite fashion staples, beauty products, local haunts, and more

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Founder & CEO, Mutha

Hope Smith, founder and CEO of Mutha. Photo courtesy of Hope Smith
Hope Smith, founder and CEO of Mutha. Photo courtesy of Hope Smith

Personal Style

I’d describe my personal style as a mix of bold and effortless. I love quirky and fun sunglasses but tend to wear mostly monochromatic looks with very little print. I try to keep things chic but approachable, whether I’m at work, traveling, or spending time with my family.

Summer Shopping List

I’m always on the lookout for breathable, versatile pieces I can wear for both work and play. Hats, bold sunnies, and lightweight fabrics like cotton and linen are my go-tos for summer. I also love sets or dresses because they take the thought out of getting dressed!

Go-to Outfit

Usually a pair of well-tailored jeans, a simple top, and an oversized blazer or jacket with some cool tennis shoes—polished but still comfortable. I love a classic look that’s easy to throw on yet makes me feel put together.

Beauty Must-Haves

I’m a proud beauty product junkie! I love trying new looks that makeup artists use on me during brand shoot days, and I like to keep up with trends. In my bag, I always carry a lip liner and lipstick—at Mutha, we are going into color cosmetics soon, so I’m trying a lot of samples. I’m also really into exosomes right now, and I love beauty devices such as different LED lights for my face. I just bought a medical-grade microchanneling device for stem cells that I’m obsessed with.

Assortment of Mutha skin care products. Photo courtesy of Hope Smith
Assortment of Mutha skin care products. Photo courtesy of Hope Smith

Skin Care Faves

I can’t live without my Mutha products! I created these products to fill a void in my skin care routine, and they’re not only luxurious but they also make a real difference in my skin. I rely on all of our products, but lately I’m obsessed with our new Beauty Sleep Eye Cream and No. 1 Serum.

Finding Inspiration

I’m deeply inspired by art. Whether it’s visual art, sculpture, or even fashion as an art form, I’m constantly captivated by how creativity can tell a story and evoke emotion. Art has always had the power to move me and influence the way I think and express myself, and I find that inspiration flows into all areas of my life, especially my business.

Ultimate Day Off

It’s all about family. I’d spend the day with my four children and my husband—whether we’re at home, on the beach, going out on our boat to fish or swim, or just relaxing. It’s the simple moments that really make me happy.

Top Local Spots

Pumphouse Coffee Roasters and Pura Vida (for the Coco Azul smoothie!).

Ritual to Unwind

I always carve out some time at the end of a long day for self-care. That could mean enjoying a moment with a good book, jumping in the sauna, and using my favorite Mutha products after an “everything shower.” I think it’s crucial to take a moment for yourself, especially when life gets busy. You have to take care of yourself first in order to properly care for those around you.

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